Geographic/Event Token Collect allows the user to collect tokens as part of a geographic treasure hunt for events and brands . The number of locations to be collected as well as prizes awarded(coupons, free items, promotional items, etc.) are at the discretion of the brand. This could be used by a beer or sprits brand to initiate a pub crawl in a particular geography or at a trade show to encourage attendees to visit a certain number of booths or physical locations at the show. With each token collected, the experience can update a visual map or indicate number of steps achieved to portray progress toward the goal. The experience can also be structured with clues to lead participants to the next step or steps in the process. At the conclusion a wheel spin is used to determine prize awarded.