The Gifting experience creates a flexible interaction between brands and customers and their friends. With activation through the marker, video greetings can be communicated to a customer or from one person to another. When a user or brand activates a marker, they can record a video greeting that the next person that taps the tag will see. The person that views the video can then respond if they would like. The Gifting experience is a great way for brands to create a bond with customers with greetings and allow that customer to evangelize for their brand when they offer the product as a gift.